Super Bowl- Obama's place to present himself

As everyone knows, US elections are going to its finish. People have experienced different public outcries also in this year's presidential elections, such as resignations or mutual blaming, which are almost regularly parts of this important event. Now, in play are still 4 candidates who would like to win White House bid, but real chances have only two of them. Two Republicans McCain and Romney are tailing away Democratic candidates. Barack Obama and Hillary Rodham Clinton are heading into Tuesday's nomination contests. Because they are equal rivals, they have to carefully think about next steps of their campaign. Last news say, that Obama is preparing an ad, which will be run during the Super Bowl. This is very tactical strategy, as Super Bowl is the most spotted show, transmitted in America. More than 90 million viewers are expected to watch the match between New York Giants and New England Patriots. This ad is considered to be a summary of Obama's political message. He is against images of crowds of supporters, war in Iraq and Hurricane Katrina's destruction. "We want an end to this war and we want diplomacy and peace," said Obama in his speech in Austin, Texas. He added: "Not only can we save the environment, we can create jobs and opportunity. We're tired of fear; we're tired of division. We want something new. We want to turn the page. The world as it is is not the world as it has to be." Obama's aim was not to attract all the bigger markets in key states, that is why his overall ads costen only approximately $250,000.

Edited by: Katarina Bosanska

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